For the month of March, I am going to use my Link of the Day feature to highlight legal blogs that I think are interesting and useful. Some may not be directly related to personal injury or Social Security disability law, but all of us who represent injured and disabled people occasionally need help in other areas. Today’s entry in March of the Blogs:
Attorney-turned-Marketer Tom Kane publishes the Legal Marketing Blog, dedicated to lawyer marketing for any size firm. Tom has had an interesting career, as he describes on his blog:
Tom Kane, a former practicing attorney, is the principal of Kane Consulting, Inc., a legal marketing consulting firm.
Prior to re-establishing a consulting practice in 2003, Tom served for over 17 years as an in-house marketer for several firms and as a consultant to the legal industry. His last in-house position was as chief marketing officer for a 450-lawyer firm based in Philadelphia, where he had a staff of 12 and was responsible for the firm’s marketing efforts in its 12 offices.
For nearly two decades, he has been involved in all aspects of legal marketing, from training, planning, and public relations to conducting image campaigns, market research, advertising, and client feedback programs. He oversaw the development of promotional materials, newsletters, proposals and presentations, firm marketing events, and databases for his various firms.
Tom graduated from the College of the Holy Cross in Worcester, Massachusetts. Following graduation, he served a tour of active duty with the U.S. Navy, including service in the Vietnam theater. After his active duty service, he attended the University of Miami School of Law, where he received both his J.D. and LL.M. degrees. He continued his naval service as a reservist, and retired from the U.S. Naval Reserve as a Captain.
Following law school, he served as an Assistant Attorney General in North Carolina where he was the state’s first environmental attorney. During his 13 years of public and private law practice, he represented clients in both federal and state courts (trial and appellate), and before federal and state agencies.
He is licensed to practice in North Carolina and the District of Columbia.