Today is the first day of the semi-annual Lawyers Inner Circle Marketing and Management conference. I have been a member of this wonderful group for a couple of years now, and joining it was one of the best things I have ever done for my law practice.
Lawyers Inner Circle is a collection of personal injury lawyers (although most of us work in other practice areas as well) who meet twice a year for 2-3 day conferences. We have excellent speakers, and even better roundtable discussions.
The topics include almost every variation of advertising, marketing, public relations, and law firm management. The membership is geographically limited to one firm per media market. That means we can share all our secrets without worrying about a direct competitor using that information. This leads to very open discussions about what has worked and what hasn’t worked for the members.
I encourage any personal injury lawyer to look into joining this group. All information can be found on the Web site.