Lawyers could avoid a lot of headaches if we’d just take a few minutes to brush up on the advertising rules before we start any new promotional efforts. The American Bar Association has a helpful Web page that lists links to the Ethics Rules Governing Lawyer Advertising, Solicitation and Marketing in each state. This is especially handy for lawyers who are subject to the rules of more than one state. Take a look, and please — check the rules before you get into trouble!