Magnus Simonarson, the Executive Vice-President of Consultwebs, has written an excellent article that should be required reading for any lawyers interested in improving their Internet presence. Here are the opening paragraphs:
Consultwebs has successfully been helping law firms and clients connect since 1999. Throughout the past 16-plus years, we have gained a lot of insight about the most common SEO mistakes lawyers tend to make in their online marketing efforts.
We see a wide variety of mistakes and issues when clients come to us in search of help with their marketing needs, and recently we had a team discussion on this topic to identify the most common ones.