Forbes posts a Legal Newsline report that says the American Medical Association (AMA) adopted a policy to push for warnings about TV ads that could “cause patients to stop using necessary medications.” The ads come from firms that want to find plaintiffs for lawsuits over “complications from new medicines.” The AMA wants the ads to “include warnings that patients should not discontinue medications without seeking the advice of their physician.” The report details the number of ads, their estimated value, which medications are most targeted, and which firms place the most ads. Some firms are law offices, while others are companies that use the ads as a lead-capture mechanism.
From the news release of the American Association for Justice.
