Video courtesy of Jaguar Land Rover
I know this is serious research, but I’m counting it as funny to me.
Jaguar Land Rover Fits Autonomous Vehicles with ‘Virtual Eyes’ to Secure People’s Trust
The Washington Post reports that surveys show “large portions of the public harbor[ing] deep reservations about the safety of self-driving technology, so Jaguar Land Rover enlisted the help of cognitive psychologists to unpack ‘how vehicle behavior affects human confidence in new technology,’ the British automaker said in a news release.” The answer, the automaker came up with is “virtual eyes.” The eyes “have been fitted to autonomous vehicles known as ‘intelligent pods.’” The “eyes seek out nearby pedestrians before ‘looking’ directly at them – silently signaling that the vehicle sees them and plans to remain stationary so they can pass by, the company said.” The company “said before and after the interaction, engineers record trust levels to determine whether human test subjects experienced sufficient levels of confidence in the pod.”
From the news release of the American Association for Justice.
