Gathering new clients for your law firm is an object of obvious high priority. You need to make people aware of the services you can perform on their behalf. To do it, you’re going to have to boost your total level of engagement. Here are the 5 best methods that you can make use of in order to reach this crucial goal.
1. You Can Adopt Modern Text Blast Services
When it comes to reaching people in a hurry, you’ve got to be up to speed. One of the best new tactics that you can make use of is to employ SMS blast services. These are services that you can use to send a message to thousands of people in a single delivery. Doing so will save you a lot of time, energy, and money.
A text blast gets your point across in a hurry. It lets thousands of people know what you can do for them. Since SMS texts travel on the internet, there are no long-distance fees to worry about. You can basically reach into a directory and blast everyone in your local area. The result may be an upswing in site visits.
2. You Can Increase Your Social Media Presence
How many people in your local area know that your firm exists? You need to do all that you can to raise this level of awareness. You can start by making smart use of social media. This is the place where hundreds of millions of people do their shopping. If they’re looking for legal help, you need to meet them there.
The higher your profile on social media, the more chances you will have of directing people to visit your official law firm site. You can also benefit from using this space to solicit testimonials. Even a few dozen likes and shares per day for your content will help. If you aren’t on Facebook, you need to be now.
3. Automate Your Call Center Services
If you have a high volume of calls at your firm, you can’t spend all day on the phone. Your best bet is to automate these services. Doing so will give potential clients instant access to the info they need. From there, they can easily book an appointment. A third-party service can prioritize all calls on your behalf.
4. Use the Most Relevant Law Firm SEO
It will be up to you to learn all of the best ways in which to make use of SEO for your legal firm. You need to be sure that you are using the best and most relevant SEO. This is harder than it sounds since SEO keywords are in a constant state of flux due to changes in Google’s algorithm. Phrases that were at the top of the pile last year may be worthless in 2022.
For this reason, you need to be vigilant when it comes to choosing the keywords that you sprinkle into your content. It’s always best to choose evergreen terms that will stand the test of time as well as any unexpected algorithm shift. You want to avoid gimmicky phrases that potential clients will soon grow tired of.
5. Act Responsibly When Out in Public
One of the secrets of the legal trade is that your reputation extends well beyond the doors of your law firm. Since you are active in your local community, you are bound to be recognized when you are out and about.
This means that you need to act in a professional and responsible manner no matter where you go. The last thing you need is to be seen getting arrested for a DUI or cavorting at a local strip club. You need to be seen as someone who forms a reliable pillar of your community.
Raising Your Client Base Will Bring Success
Your law firm needs to attract as many clients as possible. This will be the key to your future growth and expansion. A high level of client service will bring referrals. You should also be doing all you can to raise your level of exposure on the web. The more likes and shares you can get, the better for your firm.
Author information: Maggie Bloom graduated from Utah Valley University with a degree in communication and writing. In her spare time, she loves to dance, read, and bake. She also enjoys traveling and scouting out new brunch locations.